Publishing on Social Media? Why and How?

No one knows how frequently to post on social media. Many firms struggle to find the right content mix. This article will help you figure out the right business frequency.

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Like most people, you’re probably wondering how often you should post on social media. After all, you don’t want to overdo it and annoy your followers, but you also don’t want to under do it and miss out on potential engagement.

Luckily, we’ve got some tips to help you figure out the perfect posting schedule for your social media accounts, or contact a social media marketing company, Charlotte, for help. Read on to learn more!

How Often Should You Post on Social Media?

Most social media experts will tell you that you should post to your social media channels every day, even multiple times a day. But is that really necessary?

Here’s a breakdown of how often you should be posting to each social media platform, based on best practices:

  • Facebook: 1-2 times per day
  • Twitter: 5-10 times per day
  • LinkedIn: 1-2 times per week
  • Instagram: 1-2 times per day
  • Pinterest: 5-10 times per day
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Of course, these are just guidelines; you should post as often as possible without becoming a spammer. If you can only post once a day, that’s fine. Just make sure that your content is high quality and engaging.

If you’re just starting out on social media, it’s best to err on the side of caution and not post too often. You don’t want to overwhelm your followers or turn them off with too much content.

Once you get a feel for how often your audience engages with your posts, you can adjust your posting frequency accordingly.

Why Is It Important to Post Frequently On Social Media?

Many businesses don’t realize that social media is also a great way to drive traffic to your website. A recent study found that social media is now the second most popular way for people to discover new websites, surpassed only by search engines.

So why is it so important to post frequently on social media? Here are three reasons:

1. It Keeps Your Brand Top of Mind

If you want people to keep coming back to your website, you need to stay top of mind. And there’s no better way to do that than by posting regularly on social media. You give people a reason to visit your site every time you post.

2. It Drives Traffic in the Short-Term and the Long-Term

Not only will posting on social media drive traffic to your website in the short term, but it can also help you build an audience over the long term. Whenever you post, you’re adding new content to your site that people can discover through search engines.

And, as your social media following grows, you’ll have an increasingly powerful platform for driving traffic to your website.

3. It Helps You Build Relationships

Social media is all about building relationships. The more you interact with your target audience, the more they’ll think of you as a trusted resource. And people who think of you as a trusted resource are more likely to do business with you.

If you’re not already doing it, start today. It’s a great way to drive traffic to your website and build relationships with your target audience.


The frequency with which you publish on social media can vary depending on the platform, your goals, and your audience; also, if you have any problem with anything, a social media marketing company, Charlotte, can help. However, as a general rule,

you should aim to publish new content at least once daily on social media. This will help to ensure that your audience remains engaged with your brand and that your content is seen by as many people as possible.